Welcome to the ultimate guide to YouTube statistics that matter in 2025!

YouTube has undoubtedly become a force to be reckoned with in the world of video content creation.

As the largest video-sharing platform, it offers endless opportunities for creators to reach and engage with their audience.

That’s why staying current with the latest YouTube statistics is crucial, which can inform your content creation and marketing strategies.

To make things easier, we’ve gathered all the essential YouTube statistics for 2025 in one place, with credible sources to back them up. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find. Whether you’re a YouTuber, marketer, or just a curious observer, this guide has got you covered.

So, sit back, relax, and let’s dive into the latest trends and insights on YouTube!

In February 2025, YouTube has a potential ad reach of 2.53 billion
Youtube’s largest audience is males aged 25 to 34.
India has the largest YouTube ad reach at 491 million.
‘Song’ is the most popular search on YouTube.
15% of YouTube’s site traffic comes from America.
500 hours of video is uploaded to YouTube every minute.
The average user is on YouTube for 11 minutes and 24 seconds each day.
A whopping 70% of what users watch is suggested by the YouTube algorithm.
Mobile accounts for more than 70% of YouTube views.
On average, each visit to YouTube involves 6.5 web pages.
Mr Beast has the most subscribers on YouTube, with 341 million.
78.8% of marketers say that YouTube is the most effective video marketing platform.
A significant 69% of marketers plan on increasing their use of YouTube video
YouTube ads reach 45.6% of all internet users.
1 billion hours are watched on YouTube each day!
46% of users are female and 54% are male.

In 2025, Australians are spending 17.1 hours per month on YouTube.
YouTube has a potential ad reach of 20.9 people in Australia.
YouTube ads reach 77.9% of Australia’s population.
YouTube’s Australian audience is 50.7% female and 49.3% male.
YouTube makes between $1.5 to $2 billion in ad revenue in Australia.
One in every two Australians use YouTube.
The top search on YouTube in Australia last year was simply ‘the’.

The following stats are from the We Are Social 2025 Report:

Song
Movie
Video
Songs
DJ
Minecraft
Cartoon cartoon
Cartoon
Film
Karaoke
Gana
Music
Dance
News
Movies
Baby
New song
Hindi Movie
Videos
TikTok

Pinkfong! Kids’ Songs & Stories – Baby Shark Dance (15.4 billion)
Luis Fonsi Feat. Daddy Yankee – Despacito (8.6 billion)
LooLoo Kids – Johny Johny Yes Papa (6.9 billion)
Cocomelon – Nursery Rhymes – Bath Song (6.9 billion)
Cocomelon – Nursery Rhymes – Wheels on the Bus (6.9 billion)
Whiz Khalifa Feat. Charlie Puth – See you again (6.5 billion)
Ed Sheeran – Shape of You (6.3 billion)
ChuChU TV Nursery Rhymes & Kids Songs – Phonics Song with Two Words (6.2 billion)
Mark Ronson Feat. Bruno Mars – Uptown Funk (5.4 billion)
PSY – Gangnam Style (5.4 billion)

T Series – 257 million
Mr Beast – 231 million
Cocomelon – 170 million
Set India – 167 million
✿ Kids Diana Show – 118 million
Like Nastya – 112 million
PewDiePie – 111 million
Vlad and Niki – 108 million
Zee Music Company – 103 million
WWE – 98 million

Feel the need for more stats?

Looking for some platform-specific stats? We got you.

Looking for more when it comes to YouTube? Check out our YouTube Resources and get your marketing firing!

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