Have you heard about Twitter Spaces?
Twitter Spaces is the new feature that has Twitter talking. If you’re waiting for a Clubhouse invite, Spaces could be the answer.
Twitter Spaces is a new way to have live audio conversations on Twitter and allows users to host and participate in live audio conversations hosted within Spaces (audio chat rooms).
If you’re a marketer familiar with Twitter, you might prefer Spaces to Clubhouse since your brand already has a following and only needs to master one extra function rather than an altogether new platform!
Spaces seems to be picking up steam on Twitter, but only time will tell if the feature can maintain this momentum or if it will fade away into nothingness like Fleets.
Read on to get started with Twitter Spaces.
RIP Clubhouse?
We can’t talk about Spaces without talking about Clubhouse. If you’re at all familiar with Clubhouse, you should feel right at home with Twitter Spaces.
Clubhouse, the ultra-exclusive audio streaming program used by Oprah, Drake, Mark Zuckerberg to do live talks, has been on the rise in 2021. However, in the background, Twitter has been busy building its own audio product.
Unfortunately, with almost 200 million users already on Twitter, Twitter’s implementation of Spaces looks like it could be the end for Clubhouse.
What is Twitter Spaces?
Just like Reels are TikToks on Instagram, Spaces is essentially just Clubhouse onTwitter. That’s really all you need to know about what the new feature is. However, if you’re curious enough, here’s what Twitter has to say about the new feature:
Spaces is a new way to have live audio conversations on Twitter. We’ve been testing and building this in the open with @TwitterSpaces and your feedback so we get it right. We love how it’s shaping up, but there is much more to come including new features and updates. Stay tuned!
How to host a Twitter Space
Getting up and running with Spaces is simple. If you’d like to host a Space, it only takes a few steps. (Note: a Space is to Spaces what a Room is to Clubhouse).
The creator of a Twitter Space is known as the host. In order to host a space, you need to have at least 600 followers.
If you’re using the Twitter app on iOS, you can create a Space by long-pressing the same button you’d use to write a Tweet and then tapping the Spaces icon.
On Android, hit the Spaces button after tapping the same Tweet compose button. When you’re ready to start talking, touch “Start your Space” and, if requested, enable mic access. You can share the conversation with up to ten other hosts, so you may opt-in and discuss with others in a podcast format if you don’t feel like presenting solo.
Want to co-host with a friend or colleague? You can do that, too!
How to invite listeners to a Twitter Space
Once you start your own Twitter Space, anyone who follows you or has a link to your profile can tune in. To ensure a big audience joins, send a tweet, DM the link, and share it across other social media platforms.
Important: as of right now, all Spaces are public and anyone can join any Space as a Listener unless you’ve blocked the account. Plus, when you create a Space, or are a Speaker in a Space, all of your followers will see it at the top of their timelines.
How to control your Twitter Space
As we mentioned, Spaces are public, so anyone can join as a listener, including people who don’t follow you. This makes moderating your Space crucial.
As the host, you can choose who can talk at any point, grant and revoke privileges to co-host, field requests to speak from listeners who have tapped the “Request” button.
How to find a Twitter Space to listen to
When someone you follow starts their Space, you will see it at the top of your timeline.
You might also notice references to a live Space in your main Twitter feed, and you can join in from there by tapping the purple cards with avatars and descriptions of the Space. You can join a Space whether your account is public or private.
