Twitter rebranding to X 

Posted by SMPerth July 24, 2023 4 Min Read

Bye-bye, birdie  

Elon Musk’s announcement tweet about Twitter rebranding to X means it’s time to say goodbye to Twitter’s famous blue bird.

Yes, Twitter’s famous blue bird is set to be replaced with a new X logo in another confusing move under Elon Musk’s leadership.

“X.com now points to twitter.com,” Musk tweeted Sunday afternoon. “Interim X logo goes live later today.” 

Is Twitter rebranding to X a good move? Is it a response to Threads? Is it the social media equivalent of a teenage boy showing up on the first day of school with a Mohawk?

Let’s look at what X might look like and bid farewell to Twitter.

X Gon’ Give It To Ya?  

Following the announcement of Twitter rebranding to X from soon-to-be ex-X CEO Elon Musk, incoming Twitter X CEO Linda Yaccarino Tweeted some classic business lines—town square, powered by AI, dream bigger, global marketplace, etc. You know, corporate mumbo jumbo.  

Twitter rebranding to X

Say goodbye to blue ticks, and say hello to … a black X? 

What is the goal of Twitter rebranding to X?  

Based on Yaccarino’s tweets, it’s pretty clear that the goal of Twitter rebranding to X is to be a Western version of WeChat. 

Elon Musk owns the rights to X.com, the previous name of PayPal, which he bought back from PayPal in 2017.

While we don’t know exactly what the rebrand will look like, from X.com and SpaceX to X Æ A-12, one thing’s for sure: Elon Musk really likes the letter X.  

Y do X?  

For years, Twitter has been so deeply ingrained into the social media world and the broader cultural zeitgeist that it’s hard to imagine it simply … disappearing.

Won’t somebody think of the web designers and developers who now have to replace Twitter logos with whatever the X logo turns out to be?  

Twitter is a massive brand. Think about it. Users don’t post on Twitter; they tweet. Imagine your social media platform being so successful that it spawns its own verbs and then throwing all of that away.  

Saying goodbye to that kind of brand power is a mind-boggling decision.  

Twitter rebranding to X and scrapping the Twitter brand isn’t a good move, but given how hard Elon Musk has dragged that very brand through the dirt in recent months— losing advertisers at an alarming rate—it’s not necessarily a surprising one.

Taking one of the world’s most recognisable brands and changing its name to X is certainly a very stupid decision, and we can’t help but feel like it’s entirely self-inflicted. 

How are people responding to the rebrand? 

“The X” is already trending on Twitter. Here are some of our favourite tweets reacting to the announcement.  

 

How do you feel about the Twitter rebrand? Let us know your thoughts in the comments below!