SE (no money)
If you run a business, you’ll know that SEO can be both daunting and expensive, and that’s why we’ve put together a list of free SEO tools.
Whether you’re a seasoned marketer or a budding entrepreneur, optimising your website for search engines is essential to drive organic traffic and improve your online presence.
Let’s explore six free SEO tools every marketer should use.
TLDR; All the tools to use
1. Google
When it comes to SEO tools, Google is a great free resource. Actually, it’s a few great free resources.
Google Analytics
Google Analytics is a powerful tool that provides invaluable insights into your website’s performance. It offers comprehensive data on user behaviour, traffic sources, and much more. By understanding your audience and their interactions with your site, you can make informed decisions to optimise content and improve user experience.
Google Search Console
Google Search Console is another gem from Google that allows you to monitor and manage your website’s presence in Google Search results. It provides reports on indexing status, search queries, and crawl errors. Additionally, it offers suggestions for optimising your content and fixing potential issues that may hinder your site’s performance.
Google SERP Preview Tool
In 2018, Google changed how title tags and meta descriptions display on the SERP. Since those changes, we must manage our metadata to a specific pixel width and use keywords, publication dates and rich snippets in our display.
This SERP preview tool lets you visualise how your metadata will appear on Google and will make sure important information from your description isn’t being cut off.
2. RankMath
If you have a WordPress website, RankMath is one of the absolutely essential SEO tools.
Rank Math is a WordPress SEO plugin designed to help website owners optimise their content for search engines.
We use RankMath for every blog we write and can’t recommend it enough.
3. Ubersuggest
Conducting thorough keyword research is a crucial aspect of SEO, and Ubersuggest simplifies this process.
This free tool provides valuable insights into keyword ideas, search volume, and competition. It’s an excellent resource for identifying high-performing keywords and tailoring your content to match user intent.
4. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a desktop tool that crawls your website, providing valuable insights into various SEO elements such as broken links, duplicate content, and page titles.
While the free version has limitations on the number of pages it can crawl, it still offers valuable data for optimising your site’s structure.
5. GTmetrix
Page speed is a critical factor in SEO, and GTmetrix helps you assess and optimise your website’s loading time.
This tool provides a detailed analysis of your site’s performance, highlighting areas for improvement. Enhancing your website’s speed can improve user experience and boost search engine rankings.
6. META SEO Inspector
If you’re a Chrome user, the META SEO Inspector is a great option for SEO tools.
While this extension is mostly aimed at web developers, it’s simply an excellent tool for anyone who wants to inspect a site, see what’s wrong, and fix it.
Final thoughts
While the world of SEO is vast and constantly changing, these free tools can significantly contribute to your success. From understanding user behaviour to optimising your content for search engines, each tool uniquely elevates your website’s performance.
Incorporate these SEO tools into your strategy, and you’ll be well on your way to achieving higher search engine rankings and driving more organic traffic to your site.
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