Pinteresting …
Pinterest for business? In the competitive world of social media, dominated by massive superpowers like Facebook, Instagram, and Twitter, it’s often easy to forget about some of the lesser-known, yet equally dynamic, platforms out there.
And Pinterest is undoubtedly a platform that has been flying under the radar.
For the uninitiated, Pinterest may seem pretty daunting at first glance. But this engaging, constantly-evolving platform can be a real game-changer for businesses looking to take their social media game to new heights.
If you’re a total newcomer to Pinterest, you’ve come to the right place. We’ll be taking a look at some of the coolest features, practical tips, and how to be successful on the platform.
So, let’s get started with Pinterest for your business!
What is Pinterest?
Try and think of Pinterest as a vision board. However, instead of cutting up magazines and pinning them to a corkboard, Pinterest takes the vision board experience and makes it digital. On Pinterest, users “pin” interesting images and videos they find on the web to different digital boards.
People use these boards for various reasons — as inspiration for their DIY projects, to show off their work, to use as educational tools, etc. And businesses often use them as digital mood boards. The possibilities are endless.
Because Pinterest allows such a high level of customisation, it may also be helpful to think of the platform as a visual search engine.
The benefits of Pinterest for your business
You may think Pinterest sounds like a great platform, but it might not suit your business. Well, it’s time to stop thinking that way. With over 200 billion “pins” saved on the platform and 335 million monthly active users, Pinterest is simply too widespread for businesses to ignore.
Pinterest allows you to share your content with an actively curious audience, drive traffic to your website or other social platforms, learn about what your audience likes and doesn’t like about your business, and so much more.
Let’s take a look at some of these ideas in more detail to help you get started with Pinterest:
1. Get your ideas out there
When you create “pins,” you’re making your products far more discoverable to a far larger audience. Your “pins” will often appear right on their homepage when people follow you. This is a great way to keep your product front of mind and drive traffic to your website.
2. “Pins” are almost evergreen
Whether or not content is evergreen depends on what the content is. We all know evergreen content is gold. But content on Pinterest seems to last longer than on other social platforms, and that’s because content on Pinterest builds exposure as it gets searched for and repinned.
3. It’s not stagnant
People are always looking for inspiration. Stagnation kills brands. Fortunately, how Pinterest operates encourages people to search and repin images all the time. This keeps your content moving, placing fresh eyeballs on it all the time.
We’ll walk you through all the steps you need to take your Pinterest presence to new heights, from filling out important information to breaking down your content.
4. There are great metrics
Like any social media platform, you need to have goals on Pinterest. And to achieve those goals, you need to be able to measure them. With a free Pinterest Business Account, businesses can track “pins” by impressions, clicks, and saves.
There’s even the ability to create paid ads, so your content is seen by more people and the people you want to see it.
5. Pinterest Business is a powerful tool
Pinterest Business is an excellent place for anyone hoping to get a foothold in the platform.
There is so much information here that you would be mad not to look at some of the excellent advertising guides and success stories that the platform provides. The success stories are exciting and offer some great advertising tips.
On top of all this, the insight tab has some great articles, which can give you great content ideas for your boards and let you know about the top trends month by month. It’s never been easier to create an exciting and engaging board that people will want to see.
6. Schedule Pins to keep content consistent and relevant
As with all social media platforms, you must keep posting regularly to get maximum exposure. Scheduling Pins is an excellent way to ensure you’re staying on top of things.
With 72% of people saying Pinterest helps them find ideas for everyday life, there is an excellent chance that if people look at your posts, they will click through to your website or store.
If you have special offers or sales coming up, it’s a great idea to use your products in content leading up to this sale. This will potentially give your sale a considerable boost and allow you to see if you’re having any noticeable ROI.
7. Embrace Pinterest analytics
A great thing about Pinterest Analytics is that it allows you to track how much referral traffic your website is getting through Pinterest. This can be a great indicator of what products or services potential customers are not only saving, but are inspired by. This can, over time, show you which of your posts are most engaging so you can make more of the same.
This is also an incredible statistic to look at when analysing ROI and can be one of the easiest ways to express how your social media dollars have translated into sales.
Pinterest definitions
- Pin: an image shared on Pinterest, including a description and a source.
- Pinning: the act of sharing pictures or videos.
- Pinboard: a collection of “pins” often organised around a common theme.
- Repin: the act of sharing a “pin” originally added by a different user.
- Pinner: a Pinterest user.
Getting started with Pinterest
You may be wondering where you should start on Pinterest for your business. Well, the simple answer is to just jump on the platform and begin having a play around. It’s always great to familiarise yourself with a new platform before you start trying to conquer it.
Once you’re feeling comfortable with the platform, here are a few steps for your business to get started:
- Strategy! Define how you are going to use Pinterest to the most significant effect. How is it going to fit within your broader social media strategy?
- Create a profile for your brand.
- Create your first board.
- Save some “pins” from your website to your board.
- Have a look around and repin some relevant content from other users on Pinterest.
- Upload new pins from your website and others.
Whatever your goals are for your business, it’s great to know that such a powerful tool like Pinterest is at your disposal. Whether you’re trying to increase brand awareness, build a more targeted audience, or simply put your product out into the world for more people to see, Pinterest is the platform to do it.
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