Get more interest on Pinterest.
Pinterest followers are a valuable resource for any brand trying to grow online. How you go about increasing your following, however, is another story.
We all want to gain traction on Pinterest and increase our following on the platform. Pinterest is a beautiful, highly visual platform offering brands many opportunities for growth, engagement, and increased traffic to websites and other social media platforms.
We’ve been keen on Pinterest and the marketing opportunities it has to offer for a while now, but the platform still seems to be treated as an afterthought, with many brands focusing their social media efforts on platforms like Facebook, Instagram, and Twitter.
But did you know that Pinterest has 482 million monthly active users?
Success on a platform like Pinterest offers credibility, authority, and the chance to be viewed as a thought leader within your niche.
Let’s look at a few ways to increase your Pinterest followers in 2024.
Pinterest Predicts 2024
Consider what those platforms suggest if you want success on any social media platform.
Understanding what social media platforms want is challenging and can feel like solving a riddle. However, in Pinterest’s case, the platform makes things simple with Pinterest Predicts, a year-end trend report that offers a “window into the future, from the place where people go to plan it.”
Pinterest Predicts explores the top 23 emerging trends for 2024, and according to Pinterest, “for the last three years, 80% of our report predictions came true.”
If you want more Pinterest followers, it’s important to listen to what the platform is telling you.
Pinterest TV
While not yet available in every country, Pinterest TV is a feature to watch in 2024.
In what seems to be Pinterest’s attempt to compete with YouTube and shopping rolling out on platforms like Instagram, Pinterest TV “is a curated series of shows hosted by different creators. Pinterest TV runs five days a week from Monday through Friday. Each day, creators share their ideas about home, food, beauty or fashion. If you miss a live episode, you can watch replays of selected episodes at any time.”
According to Pinterest, “Some episodes will feature shoppable products or product drops. If you order a product, the purchase will happen with the retailer on their website, and the creator may receive a fee from the retailer.”
Keep an eye on your competitors
Keep your friends close and your enemies closer. Look, that’s a little extreme for something like Pinterest, and your competitors aren’t always your enemies. For example, on platforms like YouTube, plenty of creators exist within the same category but often work together to help each other grow. Pinterest can work much in the same way.
Feeling stuck for content or not seeing your Pinterest followers grow? Why not reach out to a similar brand and discuss how you can help each other grow?
If you’re unsure about what you should be doing on Pinterest, researching what your competitors are doing is an excellent way to find inspiration. When you’re uncertain about implementing videos into your marketing strategy, why not see how the businesses around you are already doing it? There’s no harm in taking some creative inspiration from others.
By doing a competitor analysis on YouTube, you may also discover a few areas that aren’t covered. Finding a gap in the market like this is an excellent way to boost your content, fill a need, and get more Pinterest followers.
Be active and engage with your Pinterest followers
This may seem like an obvious answer, but one of the best ways to grow your followers on Pinterest (or any social media platform) is to be active and engaged.
Why would someone follow you if you aren’t going to be active?
This doesn’t only mean posting regular content. A big part of being active on social media is community management, engaging with your followers, and interacting with other users.
Use the Pinterest Trends Tool
This next tip is straight out of the Google playbook.
At its heart, Pinterest is a search engine. Just like Google Trends, the Pinterest Trends Tool allows you to search for specific keywords, and Pinterest will show you how many people have searched for it over time.
Pay attention to how you name your boards
If you want your boards to be discovered by more people through search, ensure you’re optimising them for that reason. Give your boards specific names, and make sure you accurately describe the content of each board.
As mentioned, ensure you use the right keywords and include them in the board name and description. Oh, and don’t forget to use relevant hashtags.
We’ll walk you through all the steps you need to take your Pinterest presence to new heights, from filling out important information to breaking down your content.
Embrace Rich Pins
Don’t know what Rich Pins is? In Pinterest’s words, “Rich Pins are a type of organic Pin that automatically sync information from your website to your Pins. You can identify Rich Pins by the extra information above and below the image on closeup and the bold title in your feed. If something changes on the original website, the Rich Pin updates to reflect that change.”
Rich Pins is a free product available for anyone on Pinterest.
What does this all mean? Rich Pins include extra information that’s seen when you click on the Pin, which is pulled directly from your website.
It’s important to keep in mind that you will need to apply for Rich Pins. While the process is a little involved, it’s relatively straightforward, and you should be up and running in next to no time.
Add Topic Tags before you publish content
Remember to tag your content with relevant topics when posting Idea Pins and Video Pins. Tagging topics related to your content helps your idea reach people who are interested in your content.
Extra tips for Pinterest
Here are a few extra tips to keep in mind when using Pinterest:
- Make sure you post content at the time when your followers are most active
- Add text overlay to your Idea Pins
- Fill out all of your board details
- Post content regularly and schedule content in advance
- Make sure your images are high-resolution
- Don’t be afraid to hop on trends
- Make your descriptions as descriptive as possible
Pinterest is a platform that will continue to grow, and it’s a platform worth checking out and investing some time into. With some work, Pinterest might be the key to growing your brand online and reaching more customers.
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