Get your Insta on track!
Instagram metrics are crucial to gain insights into your audience and creating a content strategy that drives results and converts.
Tracking and analysing your Instagram over time will clarify what content you should create to help achieve your business goals and build on success.
Here are the 7 Instagram metrics you need to track:
Reels Analytics
It should be no surprise to see Instagram Reels at number one on our list of Instagram metrics. By far, Reels have become an essential part of Instagram.
As TikTok continues to grow, you better believe that Instagram will keep investing in Reels. Not only are Reels excellent for engagement, but they’re also a crucial component in Instagram’s strategy to compete with the rapidly evolving landscape of short-form video content. Instagram wants you to use Reels, so you should listen to them.
Audience Analytics
In the Insights tab of your Instagram account, you will find audience analytics, highlighting location, age, gender and most active times. You can tailor your content strategy and posting times around this data.
If you don’t know how your posts are performing, how engaging your stories are and what value your account is driving, all your time on Instagram is a wasted opportunity.
This tab also provides insights into follower growth, understanding what content resonates and doesn’t; for example, a significant follower increase after posting an Instagram Reel offers valuable insight to inform your future strategy.
Feed Post Analytics
Likes, comments, and sends signal what content encourages engagement, saves show what content provides inspiration and long-lasting value, website clicks indicate stimulation to learn more, and impressions show how well a post performed with the Instagram algorithm.
Story Analytics
Reviewing your Story performance means you can continue to create content that resonates; if the Stories with the highest impressions or reach contain a person talking to camera, it is a sign your audience enjoys this. When a Story is live, you can view insights and see interactions (profile visits), impressions, follows and navigation (back, forward, next story and exited). The “exited” Instagram metrics indicate where your audience lost interest (which you want to avoid at all costs).
Live Analytics
The only analytics available are available at the end of a broadcast, where you can see how many people tuned in.
Instagram Guide Analytics
There are no analytics available for Instagram Guides; however, as they are a curation of existing posts, products and locations, views are counted towards the original content.
Story Views
You’d be forgiven for thinking that Instagram Stories aren’t all that valuable. However, Instagram Stories are packed with analytics, and those Instagram metrics can help you get to know your audience and understand what they want to see from your account.
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