How to Perform an Instagram Audit

What is an Instagram Audit?

You’ve heard of financial audits and tax audits, but have you dived into the world of Instagram audits? Think of it as a health check-up for your Instagram account, revealing what’s working, what’s not, and where you can shine even brighter.

During an audit, you’ll uncover answers to pivotal questions:

• Is your account a true reflection of your brand?
• Which content makes your audience’s heart skip a beat?
• Are your Instagram efforts aligning with your broader marketing aspirations?
• Spotted any hiccups that need immediate attention?

Prepare to be amazed by the revelations an Instagram Audit brings to light!

Feeling a tad overwhelmed? Break your audit into bite-sized chunks:

• Content Quality
• Follower Authenticity
• Branding Consistency

Goals & Audience

Reflect on your initial Instagram aspirations. Did you aim for a specific follower count or direct traffic to a special page? Jot down these goals and assess your journey towards them.

Understand your audience’s demographics and preferences. This clarity will be your compass in evaluating your success.

Sprucing Up Your Profile

Bio

Ensure your bio is crisp, current, and clickable. Remember:

• Username: Max 30 characters
• Description: Max 150 characters
• Profile Pic: 110 x 110px (mobile), 180 x 180px (desktop)

Visual Identity

Your Instagram should be a visual symphony, echoing your brand’s unique voice and style.

Consider:

• Colour palette
• Content type
• Captions and hashtags
• Overall communication tone

Align your Instagram aesthetics with your brand’s style guide for a harmonious online presence.

Harnessing the Power of Hashtags

Hashtags aren’t just trendy; they’re instrumental in expanding your reach.

Use up to 30 relevant hashtags per post and consider crafting brand-specific ones to boost engagement.

Need to master hashtags? We break it all down here 👉 Everything You Need to Know About Hashtags

Spotting & Shedding Fake Followers

Bogus followers aren’t just numbers; they can tarnish your brand’s reputation.

Keep an eye out for:

• Unusual engagement patterns
• Sporadic posting habits
• Generic or spammy comments
• Incomplete or copied profiles

Wave goodbye to these inauthentic followers to maintain your brand’s integrity.

Deciphering Content Performance

Not all posts are created equal. Some content will soar, while others might not hit the mark. Analyse your posts to discern patterns and preferences:

• Video vs. Image: Which resonates more?
• Colour themes: Any particular palette driving more engagement?
• Human element: Do posts featuring people outperform others?
• Call-to-action: Does it boost interaction?
• Hashtag placement: Better in comments or captions?

Ready to Elevate Your Instagram Game?

Embark on your Instagram Audit journey and set the stage for a stellar 2024 and beyond!

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