Reach for the stars
If you want to extend your Instagram reach, there are plenty of steps you can take to make your life that much easier.
In the vast and visually captivating world of social media, Instagram stands out as a powerful platform for personal and professional expression.
Whether you’re an aspiring influencer, a small business owner, or simply looking to connect with like-minded individuals, expanding your Instagram reach is critical to achieving your goals.
Here are seven tips to help you extend your Instagram reach.
1. Optimise Your Profile
Your Instagram profile is the digital storefron of your online identity. Ensure your profile is visually appealing and informative to make a lasting impression. Start by choosing a clear, high-quality profile picture representing you or your brand.
Craft a concise and engaging bio communicating your purpose, interests, or offerings. Include relevant keywords to increase Instagram reach. A well-optimised profile sets the stage for attracting and retaining followers.
With just 150 characters at your disposal, it’s important to get the message of your Instagram bio across as succinctly as possible. Use this guide to plan your bio and you won’t forget any crucial information.
2. Consistent and Quality Content
Consistency is key to maintaining an active and engaged audience on Instagram. Develop a content strategy that aligns with your brand or personal style, and stick to a regular posting schedule. High-quality visuals and well-crafted captions are essential for capturing attention. Utilise Instagram’s features, such as Stories and Reels, to diversify your content and appeal to a broader audience. Remember, the more value you provide through your content, the more likely users will engage and share.
3. Find the Best Time to Post
Believe it or not, there’s an ideal time that you should be posting to Instagram. And that time is when your followers are most active and likely to engage with your content.
When it comes to Instagram and Facebook, finding these ideal times is actually pretty simple.
Inside Meta Business Suite, all you have to do is head to the Planner tab.
3. Claim your Instagram Account on Pinterest
Instagram and Pinterest are highly visual platforms, so it only makes sense that you want them linked.
Claiming your account is a simple process. Just follow the steps below:
- Click the three dots icon at the top of Pinterest to open your menu
- Click Settings
- Click Claim on the left side of the screen
- Click Claim next to the accounts you want to link
- Confirm that you want to link accounts in the authorisation window that pops up
When the pop-up closes, and you return to your settings page, the red Claim button will switch to a grey Unclaim button.
4. Harness the Power of Hashtags
Hashtags are your gateway to a wider audience on Instagram. Research and use relevant hashtags that resonate with your content and target audience. While including popular and trending hashtags is essential, consider incorporating niche or branded hashtags to create a unique identity. Don’t overdo it; strategically selecting hashtags can significantly increase the discoverability of your posts. Keep an eye on trending hashtags in your niche and leverage them when appropriate to ride the wave of current conversations.
5. Engage and Interact
Building a community on Instagram involves more than just posting content. Actively engage with your followers and other users by responding to comments, liking and sharing content, and participating in conversations.
Show genuine interest in your audience by asking questions in captions, running Stories polls, and hosting Q&A sessions. Building meaningful connections strengthens your current follower base and encourages others to discover and follow you.
Download our guide and wash those fake followers right outta your account.
6. Collaborate and Cross-Promote
Teaming up with others in your niche can significantly boost your Instagram reach. Collaborate with influencers, businesses, or content creators with a similar target audience. Cross-promote each other’s content through shoutouts, collaborations, or joint Instagram Lives. This exposes your profile to a wider audience and adds credibility and authenticity to your brand. Remember to choose collaborators whose values align with yours to ensure a seamless partnership.
7. Don’t Forget Story Highlights
Stories are great, and users love them! But after 24 hours, they’re gone… or are they?
Instead of using your stories as something that can only be seen for one day, pick your favourites and create highlights that your followers can view anytime.
Take a look at how State of Social does it:
Final thoughts
Extending your Instagram reach requires a combination of optimisation, consistency, engagement, strategic hashtag use, and collaboration.
By implementing these tips, you’ll be well on your way to expanding your presence on one of the most dynamic social media platforms. Embrace Instagram’s creative possibilities, and watch your reach grow organically over time. Happy Instagramming!
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