Instagram Content Audit // FREE DOWNLOAD

Did you know that Instagram has a global ad reach of 1.45 billion people?

Performing an Instagram Content Audit will help you track goals, manage expectations, and stay on track. 

Instagram is the most popular social media platform for male and female users between 16 and 24 years of age. If your brand isn’t actively investing time into Instagram, you’re missing out on reaching the world’s most active social media audience. 

Whether you’ve been using Instagram since its inception or you’re new to the world of hashtags and Reels – it’s never the wrong time to complete an Instagram Content Audit.

What is an Instagram content audit?

A content audit lets you see if your social media account is aligned with your business goals. It also indicates whether or not you’re on the right track with delivering content that resonates with your target audience.

Now, we know what you’re thinking. When you hear the word ‘audit’, your eyes roll into your head, and you begin to panic slightly. But don’t worry, this is nothing like a tax audit – you have nothing to fear!

An Instagram content audit offers your business valuable insights and information about how you can improve your Instagram account, reach more people, and make more meaningful connections. And the more often you complete an Insta content audit, the process will seem more manageable and straightforward.

Why do I need to do an Instagram content audit?

It’s becoming harder and harder to get people to click on your content. A content audit helps you collect valuable insights that can help determine the success of your social media strategy.

With our free download template, we will help you answer questions, including:

• Have you filled out your bio correctly?
• Is your profile visually consistent?
• What kind of story does your profile tell?
• Is your business easily recognisable?
• Does your content tell a story?

The template also helps you to:

• Plan content
• Analyse top-performing content
• Analyse the use of hashtags

How often should you complete an Instagram content audit?

You can conduct a content audit as often as you like. We suggest doing an audit monthly or quarterly, depending on how active you are on Instagram.

Once you better understand the content you are publishing to Instagram, your role as a social media manager will become infinitely more manageable.