You’ve got mail
In digital marketing, having an extensive email marketing list remains a potent and effective tool for businesses to connect with their audience.
Building and growing your email marketing list is crucial for the success of your email campaigns.
The more extensive and up-to-date your email list, the more opportunities you have to reach and convert potential customers.
Before we look at how to grow your email marketing list, let’s learn a little more about what an email marketing list is and why you need one.
What is an email marketing list?
An email list is like having a treasure chest of email addresses, and businesses get to be email pirates, sending out their email marketing messages to eager recipients.
Picture it as a modern twist on the old-school mailing list, only this time, we’re swapping out paper letters for snazzy electronic emails.
Big companies and small mom-and-pop shops use email lists to share the latest news, fantastic deals, and updates with their cherished customers or members.
And here’s the fun part: anyone can hop on board the email adventure by sharing their email address and giving us the green light to send them emails. We call this exciting process “opting in” or simply “subscribing” to the fun-filled email journey.
Do I have to keep growing my email marketing list?
Yes. Regardless of how extensive your existing email marketing list is, it’s essential to keep growing. People change email addresses and unsubscribe from mailing lists all the time. Reaching your current customers is excellent, but connecting with and keeping new ones is even better.
Let’s dive into our 10 tips for growing your email marketing list and expanding your reach.
1. Create Exclusive and Valuable Content
To attract subscribers, provide valuable content that your target audience can’t resist. Offer exclusive information, helpful tips, or useful resources such as ebooks, whitepapers, or webinars that address their needs and interests.
2. Implement a Pop-Up Signup Form
Use pop-up signup forms on your website to capture the attention of visitors. Ensure these pop-ups are strategically timed, discreet, and visually appealing to encourage signups without annoying your audience.
Keep your pop-up forms simple. A name and email address are all you need to collect. You aim to make the sign-up process as easy and pain-free as possible.
3. Optimise Your Landing Pages
Ensure that your landing pages are well-designed, user-friendly, and compelling. A clear call-to-action (CTA) and an easy-to-fill signup form can significantly increase your conversion rate.
4. Offer Incentives
Entice visitors to subscribe by offering incentives like discounts, free trials, or downloadable resources. People are more likely to share their email addresses when they receive something valuable in return.
5. Use Social Media Promotion
Leverage your social media platforms to promote your email newsletter. Create engaging posts, run contests, and share sneak peeks of your email content to encourage your followers to subscribe.
6. Run Contests and Giveaways
Contests and giveaways are excellent ways to grow your email list. Encourage participants to enter by subscribing to your email newsletter, which can help you attract a targeted and interested audience.
Note: always ensure you’re keeping things above board when running contests. Depending on your platform of choice, there will be varying terms and conditions around contests.
7. Leverage Referral Programs
Implement a referral program that rewards your current subscribers for referring friends and colleagues. This approach can help you tap into your existing network to grow your list organically.
8. Host Webinars and Events
Hosting webinars, virtual events, or workshops on topics related to your industry can be an effective way to capture email addresses. Participants are more likely to share their contact information in exchange for access to valuable events.
9. Make Sharing Easy
Include social sharing buttons in your email campaigns, allowing subscribers to share your content with their network easily. Encourage your existing subscribers to share your emails with their friends and followers.
10. Ensure Mobile Optimisation
There’s nothing more frustrating than opening a website on a mobile device that simply doesn’t work well.
With the increasing use of mobile devices, it’s crucial to optimise your email signup forms and landing pages for mobile users. A seamless mobile experience can boost your conversion rates.
Bonus tip: Don’t forget to audit your email marketing list
Depending on your EDM platform, the cost of email marketing can get quite expensive, which is why it’s crucial to audit your email list from time to time. There’s no point in sending marketing material out to email addresses that aren’t active or simply not interested in what you have to offer.
Final thoughts
Growing your email marketing list takes time and effort, but with the right strategies, you can steadily expand your audience and build a strong community of engaged subscribers.
Remember that quality matters as much as quantity, so focus on delivering relevant and valuable content to keep your subscribers interested and active in the long run. By implementing these tips and staying committed to your email marketing efforts, you can maximise the potential of this powerful marketing channel.
Enjoyed this article? Enter your email below for social media tips & tricks delivered to your inbox every Monday morning.
