Blue ticks for everyone (kind of)
Meta Verified on Facebook and Instagram is less about status and more about who is willing to part with their hard-earned cash.
In today’s age of social media, verification is the ultimate symbol of authenticity and credibility on Facebook and Instagram. It helps you stand out from the crowd and provides a sense of trust to your audience. Or does it?
However, getting verified isn’t an easy feat. You must take several steps before applying, including optimising your profiles, building your online presence, and meeting eligibility criteria.
In this guide, we’ll take you through everything you need to know about Meta Verified. From what it is and who can get it to how to prepare for it and apply.
So, let’s dive in!
TLDR; Everything to know now
What is Meta Verified?
Meta verification is the process of verifying your account on Facebook and Instagram. This involves submitting identification documents and meeting specific criteria set by the platforms.
Once verified, a blue checkmark will appear next to your account name, indicating authenticity and credibility. Meta verification provides access to additional features such as insights, analytics, and the ability to promote posts, which can help boost engagement and visibility for your account.
Meta Verified might be worth considering if you want to increase your social media presence while building trust with your audience. Well, at least, that’s what the powers at Meta would like you to believe. However, the jury’s still out.
How to get Meta Verified?
In days gone by, getting a blue tick on Instagram was more about the status of your profile, your following, content, and so on. While these things are still important, in the age of X Blue, Meta Verified doesn’t come free. (It’s also a little strange).
Directly from Meta, here’s how much Meta verified costs you, “activate your Meta Verified subscription for $14.99 USD/month (iOS/Android) or $11.99 USD/month on the web (Facebook only).
Is getting Meta Verified worth it?
Meta Verification is a process of verifying your account on Facebook and Instagram to ensure authenticity and credibility. It can increase your reach and visibility on social media platforms. Verified accounts are more likely to be recommended to users as credible sources of information.
Moreover, being verified can help establish trust and credibility with your audience and potential customers. This is particularly important for businesses looking to build a loyal customer base.
In addition, Meta Verification provides access to advanced features such as insights, analytics, and swipe-up links in Instagram Stories. These features can help you better understand your audience’s behaviour and preferences, potentially leading to more effective marketing strategies.
The verification process involves providing documentation to verify your identity or business. While the process may seem daunting initially, the benefits of getting Meta Verified make it well worth the effort.
Am I eligible for Meta Verified?
In Meta’s own words, “Meta Verified is available on Instagram and Facebook in the United States, Australia and New Zealand. It is for people 18 or older and is not available in all places or for businesses.”
If you live outside of Australia, New Zealand, and the United States, join the waitlist for Meta verified on Instagram (on mobile) and Facebook.
To qualify for verification, you must have a complete profile with a profile picture, bio, and at least one post. Additionally, you need to meet specific criteria set by Facebook and Instagram to demonstrate your influence and reach.
Want another read? Check out our blog about the Meta Pixel.
Minimum requirements (Facebook)
Your Facebook profile must meet these minimum eligibility requirements:
- Be a public or private profile, associated with your full name, that aligns with our name standards and a profile picture that includes your face and matches your government-issued ID.
- Your account must meet minimum activity requirements, such as prior posting history.
- Have two-factor authentication enabled.
- The account has to meet our Terms of Service and Community Standards.
Minimum requirements (Instagram)
Your Instagram profile must meet these minimum eligibility requirements:
- Be a public or private profile, associated with your full name, align with naming standards, and have a profile picture that includes your face
- Have two-factor authentication enabled which may be completed after payment.
- Must meet minimum activity requirements, such as prior posting history.
- Have a government-issued ID that matches the name on your profile and profile photo.
- Meet our Terms of Use and Community Guidelines.
Can I use one Meta Verified subscription for both platforms?
From Meta, “No. To use Meta Verified on both Instagram and Facebook, you must subscribe on each app separately.”
How long does it take to be Meta Verified?
Typically, the timeline for verification can vary from a few days to several weeks, depending on several factors. These include the completeness of your profile and the volume of requests being processed by Meta at any given time.
Ensuring that your profile meets all of Meta’s requirements is essential to speed up the verification process. This includes having a complete bio, profile picture, and contact information.
Additionally, it’s important to note that Meta may require additional documentation or information from you during the verification process to confirm your identity and eligibility for verification.
What happens once I’m verified?
If your application is approved, your profile or page will receive a blue checkmark badge (Meta verified badge) indicating that it’s Meta Verified. However, maintaining this status requires adhering to Facebook’s policies and guidelines.
Verification also gives you access to features like insights and analytics. However, it’s essential to remember that verification does not guarantee increased followers or engagement. While it can help with credibility and legitimacy, building a strong social media presence takes time and effort beyond getting the coveted blue checkmark.
Final Thoughts
While Meta would like you to believe that Meta Verified will open up a world of opportunities for businesses, influencers, and public figures (which may very well be true), it’s hard to not see this new subscription model and a cash grab from a company that is desperately trying to find new revenue streams.
As Meta tests the waters with Meta Verified in Australia, New Zealand and the United States, the real test will come when (and if) the feature gets rolled out worldwide.
Are you interested in Meta Verified? Will the new subscription meet the same fate as Twitter Blue?
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