Are you in on the conversation?
Social monitoring and listening tools are invaluable for all marketers, regardless of their industry or customer base.
We know how great you and your team are at replying to your Facebook notifications on time, but are you tracking your social mentions across all platforms so you are actively engaged online with your audience (or potential customers)?
To understand your brand better, you must know what people say about you online.
There is an abundance of social monitoring and listening tools that can help you gather insights and analysis about your brand.
These tools work by constantly crawling social media sites for keywords, queries, locations, or other data you filter.
Here are seven of the best social media monitoring and listening tools.
TL;DR: Which tools should I use?
1. Iconosquare
Iconosquare offers a fantastic social media listening tool perfect for benchmarking, competitor analysis, reporting, and so much more. The platform is packed with tools and intuitive features, making it an excellent choice for large and small businesses looking to learn more about their online presence and competition.
Price: $49 or $79/month depending on plan.
Trial/demo: Yes, 14-day free trial.
2. Hootsuite
Hootsuite is a comprehensive social media management platform (including social monitoring) that allows users to schedule posts, track mentions, and engage with audiences across various social media channels. Its intuitive interface and analytics features make it a go-to tool for individuals and businesses seeking to streamline their social media efforts.
Price: $149 or $399/month depending on plan.
Trial/demo: Yes, 30-day free trial.
3. Brandwatch
Brandwatch is a powerful social listening tool that goes beyond tracking mentions. It provides in-depth analytics and insights into audience sentiments, trends, and influencers. Brands can use these insights to make data-driven decisions and refine their social media strategies.
Price: $800 to $3,000
Trial/demo: Yes, free demo.
4. Sprout Social
Sprout Social is an all-in-one social media management platform that enables users to schedule posts, engage with their audience, and measure performance. Its user-friendly interface makes it an excellent choice for businesses looking to streamline their social media efforts and enhance customer engagement.
5. BuzzSumo
BuzzSumo is a content discovery and social monitoring tool that helps users identify trending topics, popular content, and influential voices in their industry. Businesses can create more targeted and shareable content by understanding what resonates with their audience.
Price: $199, $299, 499, $999/month depending on plan.
Trial/demo: Yes, 30-day free trial.
6. Talkwalker
Talkwalker is a robust social listening, social monitoring and analytics tool that provides real-time insights into brand mentions, sentiment analysis, and emerging trends. With its powerful features, businesses can monitor their online reputation and stay ahead of the curve in their industry.
Price: $9,000/year
Trial/demo: Yes
7. Google Alerts
Google Alerts is a free and straightforward tool that sends email notifications whenever a specific keyword or phrase is mentioned online. While less comprehensive than some paid tools, Google Alerts is a handy option for individuals and small businesses with limited budgets.
We hope you ‘listen’ to our advice and begin using one of these tools immediately to discuss your brand.
Price: Free
Trial/demo: Not applicable.
Final thoughts
You need to listen before you can influence or control the conversation about your brand. Social media monitoring and listening tools are crucial for understanding how your brand is perceived online, learning about customer pain points, and improving your services.
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