Social Media Statistics for 2024

Welcome to the ultimate list of social media statistics for 2024.

With constant changes happening in the social media landscape, staying informed can be a challenge.

However, keeping track of the numbers that truly matter can provide invaluable insights. That’s why we’ve done the hard work for you, scouring the web to compile a complete record of all the social media statistics you need to know for 2024, including sources.

So, no need to open multiple tabs or search for the latest updates; everything you need is right here.

We regularly update this page with the most recent information from global reports like the Digital Report.

Get ready to discover all the essential facts, statistics, demographics, and more.

Let’s dive into the general social media stats you need to know right now.

  • The world’s population is 8.08 billion.
  • As of January 2024, there are 5.61 billion unique mobile phone users worldwide.
  • 5.35 billion people are using the internet.
  • There are 5.04 billion social media user identities.
  • 96.8% of internet users connect via mobile.
  • In January, there were 5.04 billion social media identities, making up 62.3% of the global population.
  • Internet users aged 16 to 64 spend an average of 6 hours and 40 minutes online daily.
  • 96.5% of internet users aged 18-64 have used a mobile phone to access the internet.
  • 64.70% of internet users browse the web via Google Chrome. 
  • The term “Google” remains the most searched query.

The figures below are based on monthly active users, active user accounts, advertising audiences and unique monthly visitors.

  1. Facebook – 3.04 billion
  2. YouTube – 2.49 billion
  3. WhatsApp  – 2 billion
  4. Instagram – 2 billion
  5. TikTok – 1.56 billion 
  6. WeChat – 1.33 billion
  7. Facebook Messenger – 979 million
  8. Telegram – 800 million
  9. Douyin – 752 million
  10. Snapchat – 750 million
  11. Kuaishou – 685 million
  12. X/Twitter – 619 million
  13. Weibo – 605 million 
  14. QQ – 558 million
  15. Pinterest – 482 million

Below is a list of the top mobile apps globally by average monthly active users, excluding China:

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. TikTok
  6. Facebook Messenger
  7. Snapchat
  8. Twitter
  9. Pinterest
  10. Reddit

Below is a list of the top mobile apps globally by total downloads:

  1. TikTok (including Douyin)
  2. Facebook
  3. Instagram
  4. WhatsApp
  5. Telegram
  6. Zoom 
  7. Snapchat
  8. Facebook Messenger
  9. Duolingo
  10. Amazon

Below is the average amount of time per day internet users aged between 16 – 64 spend with different media and devices:

  • Using the internet – 6 hrs 40 mins
  • Watching TV – 3 hrs 6 mins
  • Using social media – 2 hrs 23 mins
  • Reading press media – 1 hrs 41 mins
  • Listening to music streaming services – 1 hr 25 mins
  • Using a games console – 1 hr 2 mins
  • Listening to broadcast radio – 50 mins
  • Listening to podcasts – 49 mins

Top websites by traffic in Australia.

  1. google.com
  2. youtube.com
  3. facebook.com
  4. reddit.com
  5. google.com.au
  6. instagram.com
  7.  wikipedia.com
  8. twitter.com
  9. news.com.au
  10. live.com

The most common Google search queries in Australia.

  1. You
  2. Weather
  3. Google
  4. News
  5. Facebook
  6. YouTube
  7. Bunnings
  8. Kmart
  9. Coles
  10. Woolworths

Australia’s most popular social media platforms.

  1. Facebook
  2. Facebook Messenger
  3. Instagram
  4. WhatsApp
  5. TikTok
  6. iMessage
  7. Snapchat
  8. X/Twitter
  9. LinkedIn
  10. Pinterest

Australia’s top social media apps by average time spent per user per month.

  1. TikTok – 42.13 hours
  2. YouTube – 21.36 hours
  3. Facebook – 20.15 hours
  4. Snapchat – 17.02 hours
  5. Instagram – 11.46 hours
  6. Line – 8.39 hours
  7. Facebook Messenger – 4.43 hours
  8. WhatsApp – 2.56 hours
  9. X/Twitter – 2.31 hours
  10. Telegram – 2.25 hours

The information below is based on monthly active users.

  1. Facebook Messenger
  2. Facebook
  3. Instagram
  4. WhatsApp Messenger
  5. Spotify
  6. Snapchat
  7. Netflix
  8. Ebay
  9. Commbank
  10. Microsoft Outlook

Below is the percentage of Australian internet users between 16 – 64 who perform the following actions each month.

  • Purchased a product or service online – 52.7%
  • Ordered groceries online – 20.9%
  • Bought a second-hand item via an online store – 13.1%
  • Used an online price comparison service – 19.2%
  • Used a buy now, pay later service – 13.2%

Below is the total spent by Australians on different E commerce categories.

  • Electronics – $8.89 billion 
  • Fashion – $9.65 billion 
  • Furniture – $3.59 billion 
  • Toys, DIY, Hobby – $4.52 billion 
  • Personal and Household – $4.49 billion 
  • Food – $3.66 billion 
  • Beverage – $2.65 billion 
  • Physical media – $817.8 million

How internet users in Australia aged 16 – 24 claim they are finding out about new brands.

  1. Search engines – 42%
  2. TV ads – 42%
  3. Word-of-mouth – 38%
  4. Social media ads – 26%
  5. In-store displays – 25%
  6. Product brochures – 24%
  7. Brand or product websites – 24%
  8. Ads on websites – 22%
  9. TV shows or films – 22%
  10. Direct mail or email – 18%

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