2025 Social Media Statistics // Everything You Need to Know from SMPerth

Welcome to the ultimate list of social media statistics for 2025.

With constant changes happening in the social media landscape, staying informed can be a challenge.

However, keeping track of the numbers that truly matter can provide invaluable insights. That’s why we’ve done the hard work for you, scouring the web to compile a complete record of all the social media statistics you need to know for 2025, including sources.

So, no need to open multiple tabs or search for the latest updates; everything you need is right here.

We regularly update this page with the most recent information from global reports like the Digital Report.

Get ready to discover all the essential facts, statistics, demographics, and more.

Let’s dive into the general social media stats you need to know right now.

The world’s population is 8.2 billion.
As of January 2025, there are 5.78 billion unique mobile phone users worldwide.
5.56 billion individuals use the internet.
There are 5.24 billion social media user identities.
96.8% of internet users connect via mobile.
In January, there were 5.04 billion social media identities, making up 62.3% of the global population.
Internet users aged 16 to 64 spend an average of 6 hours and 40 minutes online daily.
Users spend an average of 2 hours and 21 minutes on social media daily.
96.3% of internet users aged 18-64 have used a mobile phone to access the internet.
64.70% of internet users browse the web via Google Chrome.
The term “Google” remains the most searched query.

The figures below are based on monthly active users, active user accounts, advertising audiences and unique monthly visitors.

Facebook – 3.07 billion
YouTube – 2.53 billion
WhatsApp – 2 billion
Instagram – 2 billion
TikTok – 1.59 billion
WeChat – 1.38 billion
Telegram – 950 million
Facebook Messenger – 947 million
Douyin – 766 million
Snapchat – 850 million
Kuaishou – 714 million
Reddit – 606 million
Weibo – 599 million
X/Twitter – 586 million
QQ – 562 million
Pinterest – 537 million

Below is a list of the top mobile apps globally by average monthly active users, excluding China:

Facebook
YouTube
WhatsApp
Instagram
TikTok
Facebook Messenger
Snapchat
Twitter
Pinterest
Reddit

Below is a list of the top mobile apps globally by total downloads:

TikTok (including Douyin)
Facebook
Instagram
WhatsApp
Telegram
Zoom
Snapchat
Facebook Messenger
Duolingo
Amazon

Social media, now at 1 hour and 51 minutes per day, accounts for roughly one-third of the time spent online.
98% of Australian internet users aged 16-64 still use a conventional search engine, and 66.3% of Australians use the internet to find information.
Australia has 25.21 million internet users, a huge 94.9% of the total population.
Australia has 33.59 million cellular mobile connections.
Of those internet users, Australia has 20.80 million social media identities, making up 78.3% of the population.
The average Australian spends an average of 6 hours and 14 minutes on the internet daily.
And yes, video and audio are still huge. 71.9% of internet users watch streaming and on-demand TV, 66.1% stream music online, 62.1% listen to podcasts and 78.3% stream radio stations online.
TikTok was also the second most downloaded mobile app in Australia last year.