If: ‘Is my what aligned?’ and ‘What the hell are objectives anyway?!’ were your first thoughts, don’t worry.
WA trumps Australian for the highest social media presence among small to medium businesses. Read more from the Yellow Social Media Report 2018 >>
Regardless of whether you’re starting a new role as a social media manager or a similar role with a different company, you need to get your head around the brand’s social media.
Here's the funny thing about social media, you don't own it, and you cannot control what happens to your content on it.
In this second part, we take a look at some of the technical terms used in content marketing, from optimisation and distribution to measuring performance.
In the ages of TikTok, Instagram Reels, and YouTube Shorts, video editing apps are essential tools for digital marketers.
Given social media advertising is set to play a huge role in marketing in 2017, we’ve broken down some of the terminology you’re most likely to encounter along the way.
We’ve assembled a glossary of the essential social media terms every entrepreneur ought to know to keep you ahead of the game.
If Instagram can make its new ‘Stories’ feature work in harmony with its existing offering, it’ll be one of the platform’s most successful updates so far, particularly for brands.
Recent figures reveal a behemoth that some may be surprised to learn is still growing and is as pervasive as ever. In 2016 its power is too great to ignore.
