6 Tips for Cross Promoting Content on Social Media 

Cross it off

Cross promoting content on social media highlights your content and drives traffic to your social media platforms.

We’re all looking for new and exciting ways to get extra eyeballs on our social media content. If you’re still resorting to the time-saving but ineffective approach of copying and pasting identical messages across all channels, we’re here to tell you to cut it out. 

We’ve already written about repurposing content instead of cross-posting, but what about cross-promoting content on social media?

Though simple, effective cross-promotion demands a degree of research into your audiences and the nuances of each platform.

What is cross-promoting content? 

Cross-promoting content on social media revolves around crafting platform-specific messages, enhancing your content’s reach, and increasing visibility among diverse audiences. 

Social media cross-promotion involves customising specific posts to cater to the unique characteristics of each social media channel. While you may have initiated cross-promotion across your various social platforms, assessing whether your content garners the attention it deserves is crucial.

Here are six tips for cross-promoting content on social media. 

Be thoughtful when cross-promoting content

When it comes to cross-promoting content on social media, it’s all too easy to take a mindless approach. 

Consider the distinct audiences on each social platform, recognising that they may engage with your brand for different reasons. Before sharing content, evaluate its appeal to the specific platform’s audience, embracing selectivity in your publication.

Headlines matter 

Unless you’re Elon Musk, you probably understand how important having a solid headline is online. 

Remember: people don’t browse social media; people scroll social media. Given the tendency of social media users to scroll mindlessly, it’s all too easy to fly right past a piece of boring content.

A captivating headline is crucial for capturing attention and encouraging engagement. Invest time composing the right message and headline, experimenting with variations and measuring the results.

Don’t forget about a clear call to action 

While not every post on social media needs to sell, every post needs a strong call to action. 

When cross-posting content, you must convey the desired action you want your audience to take. Whether promoting a blog article, event registration, or a discount code, include actionable language at the end of your post. 

Is this content a good fit for this platform?

Just because a piece of content worked on Facebook, there’s no guarantee it will work on TikTok. 

Acknowledge the unique characteristics of each social media channel. Tailor your posts with bold visuals, emoji-laden captions, and hashtags for Instagram, while adopting a more professional tone for LinkedIn. Align your content with platform conventions and user engagement habits.

When you post matters 

Consider the active hours of your target audience on each social platform. Post at times when engagement is likely to peak, adjusting based on platform-specific patterns. Utilise analytics and scheduling tools to optimise posting times across platforms.

Who doesn’t love a bit of self-promotion?

Extend your social media presence beyond the digital realm by promoting your profiles offline. Encourage your mailing list to follow your social pages, inform people you meet about your social accounts, and include social profile details on business cards. Leverage affiliations with other businesses to expand your reach through reciprocal promotion.

Final thoughts 

When done correctly, cross-posting content on social media is an effective tool to add to your marketing mix. 

Implementing these strategies will enhance the effectiveness of your social media cross-promotion and contribute to a more tailored and impactful online presence.