Businesses of all shapes and sizes need to take social media moderation more seriously. But that doesn’t mean you need to be merciless with the ban button.
Facebook appears to be testing a new feature - an unread posts icon.
Businesses don’t sell to businesses. Businesses don’t even talk to businesses. Here are a few tips to avoid falling into the trap of boring B2B marketing.
So you’ve got a dog. A cute dog. A dog with potential. A dog with Instagram-famous potential. But where to start?
When so much of marketing is digital, a marketer who doesn’t know even a little code is like a magazine editor who lacks basic grammar.
Social media is a highly effective way for a brand to demonstrate how its values extend beyond the website’s About Us page, or a few lines of artisanal calligraphy hanging on the wall of the office lunchroom.
We're constantly told that the Holy Grail is increased engagement. That would be fine if we could agree on what engagement actually is – and why it matters.
Much of what we do in social media hinges on the assumption that I can’t be held liable for something you post. Obvious, right?
Twitter has rolled out a new feature allowing users to specify who can reply to each of their tweets. Does it change anything for marketers?
It's worth considering how much the lockdown will have impacted the customers and online audiences your content and social media activities hope to reach.
