Bringing the idea of genre into marketing does two things. It gives marketers a whole host of new conventions, visual language and vocabulary to speak to a customer’s world view.
There’s an art to leveraging a viral moment in social media. Here’s why Ocean Spray got it right.
If you’ve been searching for the best social media and marketing books to sit down and read this summer, we’ve got you covered.
The general public is increasingly cynical and suspicious of how technology – particularly social media – captures and uses personal data.
Social media keeps changing, which is a challenge for social media managers who need to keep up without being constantly distracted.
When it comes to destination marketing, powerful storytelling can transport people from tapping on their phones to places all over the world.
Despite what you think of traditional media, it's still vital in building a personal brand.
One of the most common mistakes businesses make with customer personas is trying to encapsulate any and every potential customer to avoid leaving anyone behind.
When a mistake or ill-advised post triggers a social media backlash, ignoring or deleting the problem can prolong the crisis. Sometimes, the easiest way to diffuse a situation in social – and possibly even GAIN trust – is to admit when you get things wrong.
What is personal branding and why is it so important? Find out how to grow and diversify your personal brand on social media.
