Traditional marketing has its place in today’s media landscape, but why does so much traditional marketing seem to implement digital elements as an afterthought?
Need a new read? Here's the books we have on the bedside table at the minute...
Using the perfect image for your social media marketing can ultimately determine your success.
Coupon marketing uses coupon codes, vouchers, offers and discounts to attract and retain consumers. It is a marketing strategy that plays directly into the customer's interest in saving money on purchases.
Having already cemented itself as one of the world’s biggest social media platforms. Twitter celebrates its 15th anniversary on March 22.
Thanks to the fast-paced nature of the internet and social media, brand reputation is more important than ever! Let’s explore further.
While many people (and businesses) view social media platforms—like Facebook, Instagram, Twitter, TikTok, and LinkedIn—as the holy grail of marketing that will magically fix all of their problems, it is important to remember the distinction between promise and performance.
It's changed the lives of modern society; from how we do business, how we are entertained, how we interact with each other and yes, how we are governed. Here are 10 essential moments in social media history over the last 20 years.
Every year brands make significant mistakes on social media, proving that it’s easy to go viral for all the wrong reasons. Here are 10 social media fails »
All this data means it’s never been easier to cherry pick the numbers that support whatever it is we want to prove or whomever we want to impress.
