The short answer is yes, regardless of the lack of excitement level of your brand, social media is still an effective way to get your message across.
This clever ad from Coca-Cola makes a bold statement about society's addiction to social media and their mobile phones.
While Timeline competitions have their place, using a third party app to administer your next competition will set you up for long term success.
There's no shortage of metrics to show how we're doing, but in business terms how do we convince those paying the bills that social is worth the investment?
Oh what a year it has been! Thank you to everyone that joined us over the past year for a great series of #SMPerth events.
Social Media Perth (#SMPerth), the city’s largest community for the social media minded, will today relaunch at the network’s final, free event of the year at Fraser’s Restaurant, Kings Park.
In the follow-up to Social Media Revolution 2015, Eric Qualman presents Socialnomics 2017.