In the realm of social media, short-form video content has emerged as a dominant force, captivating audiences with its quick, engaging, and easily digestible format.

Hashtags on social media feel like they've been around since its inception, but are hashtags still relevant on social media in 2023?

In today's fast-paced and uncertain world, nostalgia has become a valuable tool for social media marketers.

Bluesky is aiming to make “social networks work more like emails, blogs, or phone numbers.”

For brands looking to harness the power of video content, the question of whether to create long-form or short-form videos is a complex one.

According to the Year in Search 2022 report, three major consumer trends will impact marketing strategies: soul searching, value hunting, and finding joy.

To help get your creative juices flowing, we've compiled a list of 10 ideas for Reels that can work for any social media agency in Australia.

Social media fails happen to the world’s biggest brands and the smallest content creators alike, and 2022 was no exception

While it’s still early days for 2023, if the first month is anything to go by, social media use is well and truly on the rise.