The world has changed. And that means marketing images need to tell a different visual story to avoid looking out of place.

The value of a social media influencer is always in question especially concerning what the right price of investment on an influencer and what is the ROI is.

So you’ve got a dog. A cute dog. A dog with potential. A dog with Instagram-famous potential. But where to start?

When so much of marketing is digital, a marketer who doesn’t know even a little code is like a magazine editor who lacks basic grammar.

Social media is a highly effective way for a brand to demonstrate how its values extend beyond the website’s About Us page, or a few lines of artisanal calligraphy hanging on the wall of the office lunchroom.

It's no secret that using Instagram hashtags will give you increased engagement. We've put together the complete Instagram Hashtag guide for business.

We're constantly told that the Holy Grail is increased engagement. That would be fine if we could agree on what engagement actually is – and why it matters.

Much of what we do in social media hinges on the assumption that I can’t be held liable for something you post. Obvious, right?

A/B testing is research that lets you test small sample variations of market materials to decide which is the most effective with your desired audience.

Twitter has rolled out a new feature allowing users to specify who can reply to each of their tweets. Does it change anything for marketers?