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Here are 6 easy image SEO tips to ensure your website images are improving and not hindering your website. Plus you may even drive extra traffic with them!

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Instagram Live video gives brands an exciting new way to create an organic connection with their customers by delivering fast, immersive and fun content.

Bringing the idea of genre into marketing does two things. It gives marketers a whole host of new conventions, visual language and vocabulary to speak to a customer’s world view.

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There’s an art to leveraging a viral moment in social media. Here’s why Ocean Spray got it right.

If you’ve been searching for the best social media and marketing books to sit down and read this summer, we’ve got you covered.