Understanding multi-touch attribution is something that new marketers and business owners often struggle with. But does it have to be so complicated?
Facebook Shops is a great starting point for businesses that sell physical products to dip their toes into the world of e-commerce and begin selling products online.
Having already cemented itself as one of the world’s biggest social media platforms. Twitter celebrates its 15th anniversary on March 22.
Thanks to the fast-paced nature of the internet and social media, brand reputation is more important than ever! Let’s explore further.
Let’s take a look at some tips and tools for using Instagram Analytics and how you can use them to help inform your Instagram marketing strategy.
While many people (and businesses) view social media platforms—like Facebook, Instagram, Twitter, TikTok, and LinkedIn—as the holy grail of marketing that will magically fix all of their problems, it is important to remember the distinction between promise and performance.
Chatbots are a great way to streamline your customer interactions, reduce the load on your team, and increase customer satisfaction.
It's changed the lives of modern society; from how we do business, how we are entertained, how we interact with each other and yes, how we are governed. Here are 10 essential moments in social media history over the last 20 years.
Every year brands make significant mistakes on social media, proving that it’s easy to go viral for all the wrong reasons. Here are 10 social media fails »
All this data means it’s never been easier to cherry pick the numbers that support whatever it is we want to prove or whomever we want to impress.
