Social media has long been pegged as a marketing cure-all, but what happens when it doesn’t deliver? Here's seven things you should definitely examine.

This clever ad from Coca-Cola makes a bold statement about society's addiction to social media and their mobile phones.

We’ve assembled a glossary of the essential social media terms every entrepreneur ought to know to keep you ahead of the game.

Blogs are a huge investment in enhancing your brand's digital presence, so it's smart to explore ways to extend their mileage by repurposing content.

Competitions on Facebook are a powerful tool, but failing to comply with the platform's guidelines is a quick way to derail your page and your promotion.

While Timeline competitions have their place, using a third party app to administer your next competition will set you up for long term success.

There's no shortage of metrics to show how we're doing, but in business terms how do we convince those paying the bills that social is worth the investment?

Reputation management in the age of online review sites can be tough going, but here's some ways to turn the tables and make the review sites work for us!

Oh what a year it has been! Thank you to everyone that joined us over the past year for a great series of #SMPerth events.

Mishandled, jargon can do more harm than good; something that seems counter intuitive given professionals generally lean on jargon to demonstrate expertise.