Share on social: three common words in marketing. Why does some content go viral? Why do some posts engage and others fail?
We're sharing five tips you need to know to increase your brand's profile TikTok and Instagram Reels and improve your marketing performance
To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.
There's no getting around it: social media is a visual experience. However, just because videos and images reign supreme on social, you shouldn't neglect text, especially your captions.
The direct message feature can add significant value to your business by engaging with the customers, reinforcing brand virtues, and creating lifelong value with each message sent.
Instagram Reels strategy is the key to gaining traction in what is quickly becoming a crowded and competitive space on the social media platform.
Growth services may seem like a great shortcut for success on Instagram, but the dangers and cons far outweigh the pros.
Understanding multi-touch attribution is something that new marketers and business owners often struggle with. But does it have to be so complicated?
Let’s take a look at some tips and tools for using Instagram Analytics and how you can use them to help inform your Instagram marketing strategy.
Every year brands make significant mistakes on social media, proving that it’s easy to go viral for all the wrong reasons. Here are 10 social media fails »
