With a background focused on data-driven and digital marketing, Bonfire's award-winning Head of Marketing and Partner, Rene LeMerle, has been immersed in the digital landscape since 1997, and is passionate about helping companies embrace digital marketing and innovative technologies to evolve their business. His remit includes Bonfire's brand management, strategic planning, and execution of the agency’s marketing activities. He’s also a key driver of digital innovation across the company and the offerings it delivers to its clients. Rene is also heavily focused on contributing to the marketing community, with several engagements as a committee member, speaker, lecturer, panellist and contributing writer for industry publications. He's also been selected to judge several industry awards and won the coveted Australian Marketing Institute CMO of the Year (WA) award on three occasions.