Bringing the idea of genre into marketing does two things. It gives marketers a whole host of new conventions, visual language and vocabulary to speak to a customer’s world view.
Mike Drysdale
Mike Drysdale is the Creative General Manager of Dear Storyteller. He leads the agency in a quest to turn brands into their customers’ favourite storytellers. Mike’s skillset is essentially a combination of empathy, curiosity, strategic thinking, and creativity. You can always expect to see him drop a Seth Godin quote or two.
