If you want to get the most out of your marketing strategy, it’s crucial that you spend some time and create your ideal customer persona.

Here are some key tips on how to create a social media report and explain it to your boss or client.

Facebook's recent report details 6 common small business challenges since the COVID-19 outbreak. Explore the findings and our best tips to overcome them

Customizing your Instagram Story Highlights Cover is a piece of virtual cake! Here’s the how-to for creating a thumb-stopping, on-brand highlights album.

A/B testing is research that lets you test small sample variations of market materials to decide which is the most effective with your desired audience.

The truth is that there are fake influencers out there and it is in your best interest to seek out the most appropriate social media influencers to represent your brand.

We've created a video of crucial Instagram tips for marketers that will help grow your Instagram audience and improve your overall marketing efforts.

Knowing the best channels for your content can be confusing. In this video we show you how to distribute your content based on your audience and goals.

In this post, we deliver some brutally accurate job titles to help brighten your day and spread some humour into your office.

What exactly is TikTok - the new social video app with more than 500 million active users? In this post we explain everything you need to know!