Captions may feel like a bit of an afterthought, but they’re actually incredibly useful for adding context, driving sales, and engaging with your audience.

A clear and comprehensive social media policy is crucial for all businesses, especially those with a solid online presence. 

Social media managers using ChatGPT must understand how to use the tool effectively and ethically. 

Many businesses fall into the trap of thinking they need to be active on every social media platform under the sun, but that’s simply not true, especially when it comes to investing money and running paid ads.

While people buy fake followers on social media, it doesn’t mean it’s a good idea. 

Social media apps come and go, often failing to live up to outlandish claims about privacy, changing the world, and not running ads. But some survive. 

Picking the right marketing conference is challenging, with so much choice and variation available.

Brands using BeReal was always going to happen, but is the corporatisation of the “real” social media app a good thing?

National Unfriend Day is a day to take stock of all of your Facebook "friends" and spend some time cleaning your friends list.