Checklist, please
A social media checklist is a quick and essential way to keep you more organised as a social media manager.
After all, once you post something online, it’s online forever! All it takes is one screenshot to be shared of an inappropriate post, and your brand’s voice that you’ve worked so hard to establish can be damaged forever.
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Before posting content on social media, you should always ask yourself some crucial questions to ensure your brand is protected.
What is a social media checklist?
A social media checklist is the same as any other checklist. It’s a series of questions that can either confirm or decline to help you keep on track with your marketing efforts.
For example, “Will I be okay with absolutely anyone seeing this?” If the answer is ‘no’, your brand probably shouldn’t post that piece of content.
Some of these questions can appear evident at first glance, but successfully doing the little things the right way will help grow your brand’s identity and reputation online.
Why do I need to complete a social media checklist?
A checklist helps you stay on top of your A-game as a digital marketer. By completing a checklist before posting content, you’re more likely to:
- Stay organised
- Remember important information
- Maintain consistency with posts
- Deliver the appropriate message to your audience
- Grow a professional brand
How often should I complete the checklist?
We suggest running through this checklist before posting any type of content on your social media channels.
The more you review the checklist, the more consistent and professional your posts will appear to your audience. Before long, it will be wired into your brain to go over these questions before posting any content automatically!
Checking off the items on this list will ensure you trust the content you’re posting. The more you complete it with your content, the more likely you will avoid a PR blunder or other online embarrassment.
Before posting content on social media, you should always ask yourself some crucial questions to ensure your brand is protected.