Are you content with your content strategy?
Content strategy audits are essential in understanding how much content you need and the level of quality you need to be producing.
Without a strong content strategy, how will you understand the why, when, what, and how of your social media content? A content strategy audit helps you to deliver more content of value to your followers.
Want greater reach? Do a content strategy audit. Want more engagement? Do a content strategy audit. Want more conversions? Do a … you get it.
It’s paramount that brands and businesses understand what type(s) of content they should provide to their customers to achieve the reach and engagement they’re looking for.
There are a few main reasons people use social media:
- To be informed
- To be entertained
- To be connected
- To be educated
An audit lets you know if your content engages your audience, aligns with your business goals, and delivers a consistent style and voice to your followers.
What is a Content Strategy Audit?
A content strategy audit analyses the content you are posting to your social media channels.
An audit lets you know if your content engages your audience, aligns with your business goals, and delivers a consistent style and voice to your followers.
Why do I need to complete a Content Strategy Audit?
To decide which type of content you want to produce, you need to understand your audience. You want to identify which type of content resonates the most with your audience and offers your audience the most value.
In this way, your audience is more likely to interact with you on that piece of content. Before you jump into content creation, you’ll need to understand what type of content resonates the most with your audience and on which social media channels.
This requires you to conduct a “content audit.”
How often should I complete this audit?
No answer is set in stone regarding how often you should complete a content audit. We suggest monthly if you are very active across your social media channels.
If monthly sounds like a little too much, we recommend doing an audit every three months. Once you do your first social media content audit, you will better understand how often you should complete an audit.
So, what are you waiting for? Download your free audit and improve your digital marketing game!
An audit lets you know if your content engages your audience, aligns with your business goals, and delivers a consistent style and voice to your followers.
