Navigating Video’s New Wave
The digital landscape is ever-evolving, and if there’s one thing that’s clear, it’s that video is not just a trend – it’s the future.
With platforms like YouTube leading the charge, there’s a wealth of insights to unpack. Let’s dive into four major video culture trends that are not only making waves globally but are also resonating right here in our backyard.
In this article
Gen Z: The New Creators on the Block
Remember the days when audiences were just passive consumers of content? Well, those days are long gone. Today, especially with Gen Z, the line between creator and audience is blurring. A whopping 41% of Gen Z Aussies see themselves as video content creators. That’s right – from meme makers to professional fans, they’re not just watching; they’re actively shaping the content landscape.
Take Kane Parsons, for instance. At just 17, his short film “Backrooms” went viral, amassing over 49 million views, all thanks to fans who took his content and ran with it. And it’s not just about individual creators. Brands too are reaping the benefits. Remember Burger King’s “Whopper, Whopper” ad? Fan-created content around it drove over 100 million views on YouTube. The message is clear: Engage with your audience, and they might just become your biggest promoters.
One Size Doesn’t Fit All: The Power of Multi-Format
Scrolling through your feed, catching a live stream, or tuning into a podcast – today’s audience wants variety. In fact, 71% of Gen Z appreciates the convenience of diverse video formats on a single platform. Cassey Ho, the fitness guru behind Blogilates, tapped into this trend, pivoting to YouTube Shorts and saw her views skyrocket. For brands, this means more opportunities to engage audiences across different formats, leading to better recall and brand awareness.
Personalisation is King
With the plethora of creator tools available today, content personalisation has reached new heights. Whether it’s adding quirky captions, dubbing videos in multiple languages, or using filters, creators are making content that resonates with diverse audiences. And it’s not just about making content relatable; it’s about making it accessible. Features like closed captions are not just aiding the differently-abled but are also giving rise to new content forms like “silent vlogs.”
For Aussie brands, this means a chance to reach wider audiences without breaking the bank. Dubbing your content in multiple languages or adding interactive features can make your content resonate with diverse audience segments.
AI: The Game-Changer
If there’s one trend that’s impossible to ignore, it’s the rise of AI in video production. Aussie YouTuber BlenderGuru, with its 2.65 million subscribers, is a testament to the power of AI in revolutionising content creation. From animating images to creating AI-generated music videos, the possibilities are endless. And the best part? Audiences are loving it! 60% are open to watching content from creators that use AI tools.
For marketers and businesses, this is a golden opportunity. AI tools are making video production faster, cheaper, and more innovative. It’s time to jump on the bandwagon and explore the myriad ways AI can elevate your content game.
Final Thoughts
In conclusion, the world of video is dynamic, and these trends are a testament to its ever-evolving nature. For Aussie marketers and small business owners, it’s an exciting time. Embrace these trends, experiment with your content, and most importantly, engage with your audience. After all, in the digital age, it’s all about creating genuine connections.
Remember, it’s not just about keeping up with the trends; it’s about leveraging them to create impactful content that resonates with your audience. So, gear up and let’s shape the future of video together!
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